AI-ML Projects
Problem scenario:Â
Marketing mix stands as a widely utilized concept in the execution of marketing strategies. It encompasses various facets within a comprehensive marketing plan, with a central focus on the four Ps of marketing: product, price, place, and promotion.
Problem objective:
As a data scientist, conducted exploratory data analysis and hypothesis testing to enhance comprehension of the diverse factors influencing customer acquisition.
Data description:
The dataset aligns with the Four Ps of Marketing, categorizing variables to analyze consumer behavior. Product-related variables track spending across categories, while Price factors like income and deal-based purchases indicate affordability. Place covers shopping channels and web visits, reflecting purchase preferences. Promotion measures campaign engagement, complaints, and recency. Additionally, demographics support segmentation for personalized marketing. This structured approach helps businesses optimize products, pricing, distribution, and promotions for better customer engagement and market performance.
Applied Data Science with Python
Position Title
This is the space to tell people about an open position. Describe the role, its requirements and the qualities the business wants to see in candidates. List the benefits that come with the job and tell interested readers what to include in their applications.
Position Title
This is the space to tell people about an open position. Describe the role, its requirements and the qualities the business wants to see in candidates. List the benefits that come with the job and tell interested readers what to include in their applications.
Position Title
This is the space to tell people about an open position. Describe the role, its requirements and the qualities the business wants to see in candidates. List the benefits that come with the job and tell interested readers what to include in their applications.
Position Title
This is the space to tell people about an open position. Describe the role, its requirements and the qualities the business wants to see in candidates. List the benefits that come with the job and tell interested readers what to include in their applications.
Position Title
This is the space to tell people about an open position. Describe the role, its requirements and the qualities the business wants to see in candidates. List the benefits that come with the job and tell interested readers what to include in their applications.